Structured Data Markup Helper

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What is Google’s Structured Data Markup Helper?

“Structured Data Markup Helper. The Structured Data Markup Helper helps you mark up elements on your web page so that Google can understand the data on the page.” – Google Support Documentation

In short, this tool will help increase online visibility in the search engines and improve page rankings across the website.  This tool is ideal for any industry type including: Roofing, Medical Practices, Real Estate, and More.

How to Use Structured Data Markup Helper

We’re going to walk you through the process of implementing Schema Markup on your website.

Step 1:  Go to Google’s Structured Data Markup Helper.

Follow the link here:

Step 2:  Enter Business Details

  1. Click “Local Businesses” as your data type.
  2. Click over to the “HTML” tab below where you selected the data type.

In the HTML box, enter in your details in the following format:

[Business Name]</br>

[Street Address]</br>

[City], [State] [Zip Code]</br>

[Phone #]</br>

*If you want the code to be visible on your website, keep the line break code in: </br>

Once your done, click “Markup” to get started.

Step  3:  Markup Business Information

Highlight each part of your business listing and select the corresponding field.  Repeat this for each detail, including:

  • Name
  • Street Address
  • City
  • State
  • Zip Code
  • Phone #

Bonus Markup

You can add missing fields to the Markup code by selecting the option in the sidebar.  Add the following to improve your listing information even further:

  • Website URL = www.[yourwebsite].com
  • Country = United States
  • Main Contact Email (if applicable) = info@[]
  • Logo Image URL = Right Click on the Logo found on your website and click “Copy Image Address”

Step 4: Implementing Schema Markup on Your Website

You should see a code similar to this:

You can select to add the code via JSON-LD Markup or Microdata. JSON is “JSON-based format to serialize Linked Data,” meaning it relies on JSON to provide that same information to data consumers. So while RDFa and microdata require HTML, JSON-LD can be provided as islands embedded in HTML, or used directly with data-based web services and in application environments.

The best place to add the code on your website is in the footer.  Once you’ve completed implementation you can go to Google’s Schema Data Testing Tool to verify the code works properly.

For more assistance on how to properly implement Schema Markup, contact Site Hospital today!

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