As a financial service company, it's not always easy to keep up with online marketing in today's world, especially if your top priority is keeping customers happy. However, it's actually a customized online marketing strategy from Site Hospital that can draw more attention to your accounting firm, banking service, investment company, or any other type of financial service business.
Helping Your Business Stand Out for All the Right Reasons
Easily navigable websites, content that's properly optimized for search engines, and highly visible customer reviews or testimonials are among the many ways our marketing efforts could help your financial service staff secure more customers. We have convenient digital marketing packages that cover a variety of tasks that can be good for your online visibility and bottom line, including:
- Conducting website audits
- Providing website traffic insights
- Putting together backlink outreach campaigns
- Researching keywords and implementing a keyword strategy
- Monitoring for negative reviews online (and taking steps to downplay them)
Marketing Services for Financial Service Companies
Our base package involves a complete audit and optimization of the website. Our primary goal for the initial package is to make sure you're ranking for local and relevant keywords to help drive Organic traffic to the website. Once we're able to acquire a significant amount of local traffic, we'll begin general conversion optimization to turn that traffic into paying customers. In addition to the Base Package we usually suggest a complete website rebuild if the client isn't currently using WordPress. 80% of company websites are built with WordPress for good reason, the platform allows complete customization and can be optimized for SEO and Pagespeed with minimal issues.
Depending on your business vertical you may want to add on additional services to help drive more traffic and increase customer acquisition. We can help with Content Marketing, Paid Advertising, and we offer a Premium Conversion Optimization which will utilize several tools to make sure visitors convert into leads.
Goal-Driven Online Marketing Strategies for Financial Service Companies
Even if you have local competitors performing the exact same services doesn't mean you have the same goals with online marketing. This is way our team will take the time to determine what you want to achieve so your strategy can be based on a solid foundation. What's more, we can make adjustments as necessary if your needs or priorities change. Our main goal is to collaborate with you every step of the way with consistent communication and a personalized approach to marketing.
Get Quote for Digital Marketing Services for Financial Service Companies
Which Digital Marketing Plan is Right for Your Business?
Take a look at the chart below to see which marketing services are offered with each monthly marketing plan.
Site Hospital Monthly Marketing Plan Comparison
Site Hospital Online Marketing Services Explained
Below you will find a more detailed list explaining specific online marketing services offered in each monthly package.
Key Website Metrics
Complete Website Optimization
Daily Search Results Update: Where is your business ranking?
If the sensor reads "higher than usual", we suggest checking your rankings immediately. This isn't necessarily a bad thing. High or Very High only means that there are a lot of changes in the rankings. There may be a change in Google Algorithm, or a set of penalties put into force. The chanсe that your website will significantly move in the rankings are higher than usual on a day with a Very High score, but your positions could go up just as well as down. Therefore, it’s a good idea to check the score just in case.
A low score means that the rankings are unusually stable. Websites get updated every day and there are often small tweaks in the Google algorithm (some of which that are not done by humans), so rankings can change slightly every day. Therefore, a calm day can be slightly suspicious, but not dangerous. Commonly, we see this happen on big holidays.
*NOTE: This Sensor is specific to Finance (Accountants, Tax Professionals, Banking, etc.) websites.
Increase Your ROI with Meaningful Metrics
If you have an accounting business that primarily serves one area, you don't need to see reports on what a similar company is doing to target customers in cities or towns you don't serve. This is one example of how we keep the focus on presenting meaningful metrics and stats when tracking results for our financial clients.
Regardless of how big or small your financial service-related business happens to be, you're sure to appreciate our budget-pleasing digital marketing pricing packages. Contact Site Hospital today to learn more about our online marketing services for bankers, accountants, financial planners, and more.